Accessibility Tools

dr Barbara Zych

Expert in strategic HR performance management based on data and new technologies. CEO of EBI and founder of the Human+ Institute. HR strategist, lecturer, and author. Currently works with companies on implementing AI to Value People OS — an adoption system based on three pillars: LEARN (how to work with AI wisely), ADOPT (how to navigate change without resistance), and PROVE (how to measure real value) — because the biggest challenge of AI is people, not technology. Judge in HR competitions in China, India, and across the Americas. Leader of the first postgraduate program in Poland, “AI in HR,” at Kozminski University. Creator of the EBnavi.com platform, the global Employer Branding Stars conference, and the EBstars Awards competition.