His research interests encompass both human and artificial cognition. His current work centers on examining the psychological processes in Large Language Models (LLMs). Co-authore of Modern Psychometrics and published over 90 peer-reviewed papers in leading journals including Nature Scientific Reports, Proceedings of the National Academy of Sciences, Psychological Science, Journal of Personality and Social Psychology, and Machine Learning, that have been cited over 20,000 times. He is among the Top 1% of the Highly Cited Researchers according to Clarivate. His research inspired a cover of The Economist, a 2014 theatre play “Privacy”, multiple TED talks, a video game. He was behind the first press article warning against Cambridge Analytica. He holds a doctorate in psychology from the University of Cambridge and master’s degrees in psychometrics and in social psychology.