The Rector of Kozminski University – the leading business school in CEE region – and a full professor of management, specializing in his research in the area of digital transformation strategies, e-commerce, and e-marketing. He is particularly interested in the impact of digital technologies on the higher education sector. He is also the Director of the Digital Transformation Research Center – CYBERMAN, a member of the International Cooperation Committee CRASP, a member of the EFMD Advisory Board for the CEE region, and a board member of the SEM FORUM Management Education Association. Since 2020, he has been the President of the International Advisory Board of a French university ISC Paris. In 2016-18, he was a member of the Digitization Council at the Minister of Digital Affairs.