Since 2008, Paweł Nowak has specialized in the analysis, specification, research and design of digital products and services, from small mobile applications to large-scale information systems. His services are used by start-ups, NGOs and mature companies from Poland, Western Europe and Scandinavia. Since 2016, he has been developing research and design activities under the “New” brand. Together with a team of experienced specialists in the fields of social research, product and service design, and information technology, he implements system and application projects, as well as, conducts usability studies and analyses of existing systems, with a view to their subsequent improvement. Originator and main coordinator of the WUD Silesia (World Usability Day Silesia) conference, which he has been creating since 2010.