Researcher and designer. She manages the Selkie research agency, which she co-founded. She has been involved in research since 2007, and since 2014, she has focused on projects related to the creation and development of digital products. She co-organizes the international conference World Usability Day Silesia and is a lecturer in postgraduate studies in User Experience Design (SWPS University) and E-marketing (WSE / SWPS University). She is passionate about cyberpsychology, narrative psychology, personality psychology, and social psychology. In her research, she pays particular attention to areas related to the self-regulation processes of users of digital products.